Episode 55: The Power of Good Donor Data with Alumni Finder

Jeff: Welcome to Elevate Your Event, your favorite podcast for transforming fundraising events. Join us weekly for expert tips and creative ideas to make your next event a standout success. In today's episode, we delve into a crucial aspect of successful fundraising -- the significance of good data on donors. Joining us are industry leaders who have mastered the art of leveraging data for fundraising success. Our guests for this insightful discussion are CEO and founder Jeff Porter from Handbid, along with Director of Marketing and Partnerships Lori Makkai. We are also joined by Chris Boyette and Jennifer Cole, both from Alumni Finder, bringing their extensive expertise to the table. Tune in as we uncover the power of good donor data and how it can revolutionize your fundraising efforts.

Jeff: Welcome back to the Elevate Your Event podcast, where we talk about all the various ways you can make your next fundraising event better. Today in the studio, we have our friends from Alumni Finder -- Chris and Jennifer. And I'm joined by our special Handbid talent, Lori Makkai, our Director of Marketing. We're here to talk about alumni data, great data for your fundraisers. Coming from the nonprofit space and starting a nonprofit back in 2004, I understand the importance of data. So let's quickly introduce our guests here and then dive in. Chris and Jennifer, introduce yourselves. Talk a little bit about your company.

Jennifer: I'll go first. I've been with Alumni Finder for about 13 years. I had no background in the data world, but I kind of fell in love with it when I got started, and I've obviously stayed with it. Chris and I have been working together for the last several years now. He has a lot of experience with other companies similar to Alumni Finder that he can touch on. But together, Alumni Finder is basically an organization that works with nonprofits to help them clean up their database. It's as simple as helping them maintain the data that they have and helping them build out more detailed profiles for better fundraising efforts. That's kind of in a one-second nutshell what Alumni Finder is doing.

Chris: My name's Chris. I've been with Alumni Finder -- it'll be two years in May. My background is nonprofits. I've worked at a company called Blackbaud. I'm sure a lot of the people listening are familiar with them. I was there for 12 years in the analytics and data enrichment services division. Then I moved on to other opportunities, tried my own thing for a little while, then came back and hopped on board with Alumni Finder. And don't let the name fool you. You don't have to have alumni. You could have members, donors, subscribers -- you don't have to be a school, as long as you're a nonprofit. We can help you.

Jeff: So this is obviously you're helping them find alumni, and that might have been where you started. But what it sounds like is you've evolved into how to help organizations take their donor data in any form -- whether it's missing or bad or correct or incorrect -- and clean that up so that it can be useful for fundraising. Is that kind of in a nutshell what it is?

Jennifer: Yeah, absolutely. I think that's the key thing -- for people to be successful in their fundraising efforts, it all kind of starts with that data. That's where we come in. We really help them look at their database as a whole or look at segments of their database and really focus on the quality of their data, the accuracy of their data. Before they're going into these campaigns or doing an email campaign or a phoneathon or anything like that, they have the correct data, they're actually reaching their constituents. It's really cleaning up the information and helping them build out these more detailed profiles so that they understand their people better and they can communicate with them more efficiently.

Jeff: At maybe a base level, we're talking contact information. When you have a new charity client that comes on board, how accurate is it? Are you mostly starting with contact information -- like they don't have an accurate address, or they have an incomplete address, or an old phone number? Are you starting there, or are you finding that's mostly okay and now you're diving deeper into their activity or their history?

Chris: It's all across the board, to be honest with you. A lot of times, if you're speaking to events, they don't really think about the data initially. They're thinking about the big event that they're doing. And then when it comes around to inviting them, now you think about the data. Depending on what channel they're wanting to communicate with these people on, whether they're in the database or not, we can help them identify the right people to focus on through the channel they want to look at. It's across the board. If they have a database, we'll typically help them understand what we can update, and then they can pick and choose what they want to clean up.

Jeff: So can you connect to various CRMs and pull this data? Are they just sending you spreadsheets of data, or how does that work?

Chris: Pretty much they would take an export of their data and then submit it to us through our secure FTP folder. We pick it up and run it through our analysis and then provide them with a report. If they have 10,000 records, we're going to go through each one of them and say, out of all these 10,000, here's X number that we confirm have good addresses. Here's how many we can update. Same for cell phone, landline, emails, date of birth, deceased. It gives them a complete picture of the accuracy of their data. If they're planning to email or call all these people, and they see there are a lot of missing numbers, we can help update those or make sure that those addresses are going to the right places so the people they want to invite actually know about the event.

Jeff: And will you help them get the data back into their CRM, or do you hand them back a spreadsheet of the cleaned-up data?

Chris: We're agnostic. The databases that we work with are across the board. Some people, it's all different types. We don't have a direct integration, but it's built in the format so that they can import it back into their system. Everything's keyed off the codes that each individual they submitted to us -- it's matched accordingly, and then they upload it to their database. We obviously can help them answer questions and support them as they're doing that.

Jeff: And do you help them kind of establish a good data management maintenance plan, a process for them so that they know how to keep it accurate? Or do you do a continuous kind of service for them?

Jennifer: Yeah, that's a great question. We kind of look at it as an ongoing relationship. We contract per project, but ultimately we're trying to set them up to be successful down the road. It's not just one project where you clean up your mailing addresses or your cell phones or your emails. It's ongoing. Step one is cleaning up that contact data -- let's make sure you have all that in a good place so you can communicate with your constituents. Step two is building out more detailed profiles, whether it's wealth information or employment or different demographic data -- presence of children, household income, gender, religion -- just really helping you understand them so you can tailor your messaging to different audiences. Step three is more of that maintenance type service. We've got everything in a good place, we've helped you fill in gaps and learn more about these individuals. Now, how do you maintain that? It's ongoing -- your basic NCOA, PCOA, that really helps you maintain mailing addresses through the post office, anybody that moves and fills out that NCOA form. Very basic but a really good way to maintain your mailing addresses. We have an online platform that our clients use on a one-off basis. If they do a mailing and they get back 20 pieces of mail, they can go in there and look up these individuals. It has cell phones, emails, property deeds -- tons of information they can use to look up as needed. Clients are typically looking at doing a larger screening on an annual basis and then utilizing those maintenance-type services to get them to that next larger screening.

Jeff: That makes sense. As I'm thinking about it and putting my nonprofit manager hat on and then my Handbid event hat on, I see a need for a lot of charities to have a good architecture in place. Like, this is the source of truth of my data, and I have all of these other inputs coming in. How do I make sure that I'm not ruining my own data? Because to your point, I go and spend really good money with you guys to clean it all up, and then I run an event -- and we see this all the time. People don't connect the value of data collection at an event with what's going on. Or even data maintenance, because they'll say, "I'm going to streamline check-in and I don't really know all these people's names or I don't really have all their data. I'm just going to add fake emails so that when they show up they don't have to give me any info." And all you're doing is making it worse because now that flows in, and computers are smart in some ways and dumb in others. You just gave me a new email for Lori Makkai -- is that the real one now?

Lori: Or how do your donors want to be communicated with? We'll go into an event or an organization that we're working with, and a majority of their people have work emails, work phone numbers, landlines, things like that. You're also trying to work with mobile bidding or some sort of software, and you don't have good data just for that specific event. You don't have the correct email that these people want to be bidding on. We get into these topics with people where they're like, "Oh, we just want people to be able to bid and that's it." They're not thinking that they've ruined their data or they've made it worse. Or they haven't captured an opportunity to get updated info.

Jeff: Yeah, and we talk to them about this -- that's what the purpose of check-in is. The purpose of check-in isn't just to give you a table number and a paddle number. The purpose of check-in is that the person who cares about my event is standing in front of me. You know they care about your organization if they're coming to your event. They're standing in front of me. Do I have the correct data for that person? That's the point of check-in. And then you get your paddle number, which matches your information, you get your drink tickets or whatever else. But honestly, do you have the data that your donor wants you to have to communicate with them about your event? That to me is invaluable. That's one of the main purposes of check-in. And we talk to people about this all the time when we're consulting or coaching with them -- look at it as more than just "I need to get them through." I need to be thorough, not just get them through.

Lori: That's good. That makes sense.

Jeff: That's why she's the Handbid talent.

Jennifer: I wanted to add on because I think a lot of times, especially with events, people are capturing just email addresses sometimes. We have a lot of clients that say, "We hosted an event and we've got 5,000 email addresses and nothing else because that's all they captured at the event." A lot of clients don't know what to do. They obviously want to follow up, but they don't have the data now. Something that Chris and I help clients with -- they come to us with that list of email addresses and we can do a reverse email append. Then we're providing them with a name and a mailing address for those individuals. If they want to send out a direct mail piece or look for cell phone numbers, we can help them get more information and append that to just the email address they had. Same thing with phone numbers -- a lot of times they might just collect a phone number or an email, and we can reverse that and help get more information so they can begin to follow up and communicate with them afterwards. Thank you notes and all of that.

Jeff: A lot of times the way to make check-in even better is not to have them be interviewed by you. Let them register themselves because then they're going to give the charity the information they want the charity to have -- here's how I want to be contacted, here's the email address I want you to use or the cell phone number I want you to use. What we see a lot is a local company comes in, say it's First Bank, and they buy a table at an event. All of a sudden they just put in names, and then someone calls up First Bank and says, who are the employees coming? Then they put in all of their data, including their work phone number and their work email, and these people don't want to be contacted by the charity through their work email. They want to be contacted through their personal email. They show up at the event, and no one asks them, "Is this a work email address? Is there a better email we should be using?" They just check them in because their email's there. And then the bidder or the donor is saying, "I don't want to log in with that info." So they go register separately or they don't. And all of a sudden you're not communicating with them through a channel they want. We see that a ton. People have to balance out the desire for the seamless "I don't want to waste any of your time" check-in with the "I need to capture the opportunity to get real good information from you for my database." There's a little bit of tension there. But it's important because on the backside of this -- do you guys consult or help your clients understand how to use this data? Here's the types of things you can do with accurate data, whether it be running a direct mail campaign, an email campaign, a text-to-give campaign? Do you give them any guidance in that area?

Chris: We definitely do. But one thing I wanted to mention on the event side -- whatever the nonprofit decides to do as far as the check-in process and collecting information, it's extremely important to document it and have a process and some procedures for how you're running the events and getting the information. What I see more than anything is I'll get a call from somebody that just started as a development director for a nonprofit, and she has no clue what the data looks like. She doesn't have any records of it ever being cleaned up. There's no real policy. She's just kind of starting from scratch when she really isn't. There's stuff that did happen, but everything was lost. So she's creating everything again. Having that documentation is good because there's a lot of turnover. People typically go from one nonprofit to another, and people move around. Whatever is decided, document it.

Jeff: I agree with you. And thinking about what to do with the data when you're done -- say your event is over. We get this question a lot from our clients. They say, "My event is over." We have the ability to automatically synchronize this data directly into your CRM with certain CRMs like a Blackbaud or a Salesforce or a Bloomerang or a Kindful. But outside of that, it's like, okay, so all these people checked in, I have all of this data, whether they're bidders or just guests on my guest list -- how do I reconcile that against my donor database? And I think every charity has to make that decision separately. Is this updated data that I think is important, and how do I want to get it updated? And in other cases, they may have to ask themselves -- did this data come directly from the guest? Do I append it to what I have, do I update what I have, or did I create all this fake data and I need to toss it all out? Either way, they need to make that decision on their own. I always call it an opportunity lost. It's one thing to ask the post office, did this person move? It's really hard to get somebody's updated cell phone number. But when they're standing in front of me, I have the opportunity to do it.

Chris: One thing to mention on that -- whatever you do, don't delete the data that was in there. If you get an address, don't override the existing address. Always save it as an alternative, as a backup.

Jennifer: Save both. Yes, keep your old addresses and save them because any company like us or any other one that does data projects for you that's looking to clean up or identify wealth -- all those past addresses will help to make sure we have the right person.

Jeff: That makes sense.

Jennifer: I'll add on because I think it ties together. Something that we do for a lot of clients is a free database analysis. We can look at segmented files. If they had a list of individuals from an event or whatever, they can have us look at that file and basically provide them back with statistics on the accuracy of the data. It will look at each record -- here's Jennifer Cole, here's the address that we have for her, is this the most current address? If so, flag it as confirmed. If not, let us know if there's something newer or more up to date. It looks at all that contact data -- mailing addresses, cell phones, landlines, date of birth, it looks for any deceased records. It's a free analysis that we run all the time for our clients. It's a good way to look at their entire database and have a good idea of the overall shape of their data, or they could look at smaller segments, whether from an event or going into a campaign. It's a really good way to see the accuracy of that data and know where we could help them clean it up.

Jeff: It sounds like a best practice that what I'm gathering from this is that you need to have some processes written down about data management for your organization. To Chris's point, in the nonprofit sector there's turnover all the time -- auction managers, event managers, development directors -- and they need to have as an organization a process about how they're going to continue to collect data so their data stays good in spite of attrition of employees.

Lori: And there's turnover on event platforms too. We have clients who in the previous three years have been on three different mobile bidding platforms. Maybe we're the fourth and maybe someone else will be the fifth. What they don't realize is that they're walking away from all of this data from every single one of those platforms. It's really a dangerous thing to do.

Jeff: Yeah, you could possibly download it, but most of them don't. They just view this mobile bidding platform as a transactional one-time event thing. They forget that this is a very critical data collection tool. And it should also inform you on how you pick them. We talked to one prospect, and she was telling me the reason why she's moving platforms is the prior platform basically at the end of the event handed her a whole bunch of cell phone numbers and said, "These are the people that donated to your event." And she's like, "What are their names?" They said, "We don't collect names. We don't collect emails." She's like, "So what am I supposed to do? Am I supposed to call them up and say, I don't know your name, but you donated a hundred bucks? Thank you." That's awkward. And everybody's like, "I just wanted it to be easy for guests." You do want it to be easy for guests, but you also want their email address. That was one of the things in the very beginning we used to get pushback on, but our accounts are based on email because that is still in a lot of cases the primary, easiest way to get a hold of somebody and to find their info online.

Lori: We say this all the time on the podcast -- your donors are coming to your event because they want to give. They're not just coming to watch a band or eat your food, believe it or not. They're coming because they love you as an organization. So expect that they're going to want to donate. And with that donation comes, who are you? What's your email? What's your cell phone number? We need your data so that we can track your donation. Expect that they want to come to your event to donate. Don't miss that opportunity to gather that good data.

Jeff: And they want to be followed up with. If they're making the donation and putting their money in, they want to be followed up with. They want a thank you. They want you to engage with them afterwards.

Lori: Especially if they won an auction item.

Jeff: Exactly. We did an event in Tampa, and they told us these are all celebrities coming in, really super important people, and a lot of them don't want to be bothered giving their information. I said, okay, so what do you want us to do? Because they're going to donate, right? They said, "Just create fake accounts for them and then we'll deal with it later." Sure enough, they created all these fake accounts for these guests. The guests go in there and then they come out and they're like, "Hey, just shoot me a text or shoot me an email with my receipt and mail me my item." Well, how am I going to do that? I don't even know who you are. I don't know your phone number, your email address. I don't even have a credit card on file for you. And if I did, it's against a fake email. It was a complete disaster. They said, "How are we supposed to get a hold of all these people?" I said, good question. Maybe you should have thought of that before you put in all this fake information because you didn't think they wanted to be bothered. But how are you going to follow up? These people showed up to your charity, donated. You don't think they want an email receipt or at least a follow-up or a thank-you note? And how do you expect to give them that? We've checked in plenty of celebrities. They're willing to give you an email address because they want follow-up.

Jennifer: Totally makes sense.

Jeff: Hey, let's dive into the Alumni Finder part with you guys for a second because Lori and I were talking about this prior to the podcast. Do you actually help organizations find alumni?

Jennifer: I'll jump in really quickly because the name is deceiving in two ways. One, Chris already addressed that we don't just help clean up alumni records. We clean up donors, members, any type of constituent record. But also, we don't just go find alumni that a college or university doesn't have. We couldn't have a nonprofit or university come to us and say, "Hey, we don't know who our alumni are. Can you find them for us?" That's not what we do. We need them to give us a list of people -- they probably have very old information. Maybe they have a parent's address from when they enrolled in the school. We can work with that, but we have to have something to go off of. We're not actually saying, here's a list of your alumni.

Jeff: Got it. I was excited for a second because I'm on an advisory board for the Fellowship of Christian Athletes. I'll be honest -- they have no idea who their alumni are. These are high school kids attending an organization's events. Then they go off to college and maybe they stay with FCA, but there are other on-campus organizations they might have joined instead. Once they get into the workforce, who was an FCA alumni? They have no idea. But do they have data from when they were a part of FCA? Because that would be something Alumni Finder could help with.

Jennifer: Right. So here's the tricky situation. This might be something where you guys could come in and help -- in the spot where these people are still active members. These are kids under the age of 18 in most cases, so we have to be a little bit careful on what we're tracking. But this has come up a lot. For any organization who has a transient membership like FCA would, I think it'd be interesting to think about what kind of data management processes you need to put in place so that you can capture that and say, "You're going to graduate, and I'm not going to really contact you for about six or eight years because I want you to get through college and get into the workforce and be in your late 20s." And then I want to reach out. How do you do that?

Chris: That would be tough, especially with high school kids. Maybe you get parent information. There's social media.

Jeff: There's Gmail or some sort of email. All of them have an email address that's a personal one. But somebody's got to gather the information and have a process or a system in place as an organization, a best practice. But if they gave you a list of emails and they might be six or eight years old, would you be able to take that list and try to help them figure out more up-to-date information about that person?

Chris: Yes.

Jennifer: We could try. To chat on that, we do not provide any data on individuals under the age of 18. A lot of our clients -- there's going to be a period of time where, depending on their organization, they're still contacting their parents, asking parents for support. In time, as those individuals get older and they're more established in the world -- they have a car, a credit card, they own a home or have bills in their name -- when they begin to establish themselves and they're over the age of 18, that's where we could take the child's name, the parent's address (because that's probably all they had from when they enrolled), and then we can find where they are. What is their home address? What is their cell phone number? What is their email address? But there's definitely a period of time where we can't provide data on that type of individual. They're really not out there to be found because they're still under their parents' roof.

Jeff: And I don't think it's useful at that point. If I graduate from high school and I'm 18 and I was in FCA, I'm still likely in college or beginning my career. I'm probably not prepared to donate. But to your point, maybe when I'm 26 or 28, so I'm 10 years past that point, I hand you this list of emails and you figure out where they're at and then you start applying -- well, now they own a home or they're renting or this is what their net worth is. That could be really valuable information.

Jennifer: Exactly.

Lori: Even when we did our podcast on millennials and Gen Z and all these generations coming up, the psychological evaluation of these kids is they want to donate, they want to give. Even though they're young and don't have maybe the amount of funds, they might start giving in college. I was in FCA in college. I was in FCA until I was 21. You never know. We don't want to limit donors. And then it creates that donor relationship from a really good young age, especially with FCA and organizations like FCA that have established rapport with them. They have a story, and their story gets to grow. I love that. Something like that would be good for you, Jeff, and FCA.

Jeff: I know. We're going to need an Alumni Finder. I'm going to need you guys.

Chris: I was going to mention that it may not be a bad thing -- instead of waiting -- once they finish FCA and are established, if you have their old email, send them an email on their birthday. Just some touch point every year, whether it's a birthday or a "hey, we're just checking in, this is what's going on, here's our Facebook." Not asking for anything, just so that when they're 27, 28 years old and they get a nice mailing, you can tell there's going to be a call to action to give. You're kind of building that excitement.

Lori: Universities can be good at that. The university I graduated from has sent me a birthday card every year since I graduated. They've managed to find me -- they're probably using you. They've managed to find me and send me a birthday card. And they always send a Christmas card every year. They're not asking for money.

Jeff: I don't get a birthday card. I went to Virginia, right? I got the lifetime membership -- pay us 500 bucks or something like that, and I paid them 500 bucks when I was in my late 20s. I don't know, maybe they just -- the University of Virginia football alumni group, that one is all over me. They text, and that one's fun because they have events and tailgates and it's a little bit more engaged. But I don't get a birthday card from the University of Virginia. I'm offended now.

Lori: My university is better than your university, and my university is in Virginia as well.

Jeff: I've heard it all this year. Liberty University was the best football team in the state of Virginia. James Madison wouldn't probably disagree this year. Kind of a big deal nationwide now, even though they got beat by Oregon, but we won't talk about that right now.

Lori: I love that idea for organizations too. We're talking about events specifically, but that touch point -- you're right, Chris. That touch point where it's just, "I'm not asking you for money. We're just wishing you a happy birthday." Or we're just saying hi.

Jeff: Will you find their birthday for them? If I gave you an email?

Jennifer: We could try.

Jeff: Is there any concern around data privacy that you guys have to worry about, or do you have any tips for organizations for data privacy? Or is it pretty much free-for-all with data since it's all online now?

Jennifer: It has drastically changed over the last several years in terms of data privacy and security. I can say that our organization has gone through all the things to make sure that we're compliant with protecting not only our clients' data but the data that they have access to when they work with us. SOC2 compliant, there's all these things that we've had to go through from a legal and IT perspective just to make sure we meet requirements of our clients. It was a lot of work, but today you have to have those things, especially when you're working with larger universities. It has changed drastically over the last couple years. We can confidently say that we can meet those requirements. It's not just emailing your data to somebody. Everything that we do is to make sure that it's protecting the client's information. We don't use their data for anything other than to help them clean it up.

Chris: That's a good point. We can only have a file for 30 days and then it is permanently purged from our servers -- can't get access to it again. There's a lot of things we've had to put in place to make sure we can adhere to all those requirements.

Jeff: I think that's important. We're in the same boat. Part of it is that some of the data we store is not super sensitive data -- it's their address or email address or phone number, and a lot of that's available online. But either way, it's still a massive nuisance to anybody if their data is compromised. So we have to do the same things. A lot of charities don't understand this. Universities do, but a lot of charities don't understand the importance of working with partners who understand the compliance elements around data and protect data and understand what a SOC2 compliance is and what the California privacy laws are. Now every state is going to have their own, you go up to Canada and they have their own, you go to Europe and the EU has their own. Understanding whether those apply and then making sure you actually go implement it -- even with Apple and Google, they have really cracked down. Every time we push an app to the app store, we have to go through this entire process of what data are you collecting through your app and what are you doing with it and do you give the end user the ability to edit it or delete it. And we do. A lot of charities out there, if you're thinking about who you're working with or what tools you're using, you need to ask those people, are you up to speed on all of these data privacy laws and privacy policies? How are you implementing them? Are you a trustworthy partner? Kudos to you guys for being on top of that. That's important.

Jennifer: Same back at you.

Jeff: This has been a great conversation. Data is so important -- it is the blood running through the body. It is so critical that it's accurate and so critical that it's available.

Jennifer: Everything starts with it.

Jeff: Love the fact that you guys are helping charities do this. It's also an opportunity for us to reinforce how important it is at events to collect good and accurate data. It cannot be said enough. If your event planner is telling you that check-in speed is more important than data collection, find a new event planner. You can quickly collect data. There are ways to make that faster and painless. It doesn't have to be hard.

Chris: I agree. And you've got to think, too, even for us to do our work, if they're getting limited data in, it's going to limit what a company like ours can do. If you give us incomplete records, we're not going to have a super successful overall result for you. We really want to make sure that they're collecting as much information as they can. In time, that data is going to change. I think the statistic is like 30 million Americans are moving every year. Data changes every day. It's important that they collect that information and then utilize a company similar to ours to help maintain that database. People are going to move. Maybe you didn't get a phone number for somebody -- we can help fill in those gaps. It all starts with the data, collecting it and then maintaining it is just going to make your overall fundraising goals more successful.

Jeff: That's awesome. So how do people get started with Alumni Finder? Because I'm going to strongly encourage some of our listeners to get in touch with you guys to help clean up the data.

Jennifer: AlumniFinder.com is our website. We can leave our information with you guys and then have them reach out to us. Sign up for that free analysis. It's free. We would love to run the free analysis for anyone who's listening. You could reach out to Chris or myself, and there's literally no strings attached. It's a free analysis where you can look at your database and see exact statistics on the accuracy of it and what a company like us could potentially do for you in terms of cleaning it up. You don't have to purchase anything -- run the analysis, look at the stats. I think it's a really good resource for everybody. Definitely take advantage of it if you want to.

Jeff: So what you're saying is there's not going to be a bunch of magazines showing up the next month if they do the free analysis?

Jennifer: Absolutely not.

Jeff: That's awesome. We appreciate you guys. Thank you for joining us for the podcast. I think it's a great conversation. As visionary as I am in certain parts of the business, I just get nerdy about data because I think it's so important. This has been a great conversation for me and hopefully for our listeners to understand the importance of what you guys do. Get that free analysis, guys. And then make sure you also understand and just remember, as we've said on probably at least half a dozen podcasts now -- the check-in process is a critical data collection and data cleanup point of your event. So keep that in mind.

Lori: Agreed. Absolutely.

Chris: Thanks for having us, guys. We enjoyed it.

Jeff: And we're going to wrap up this podcast. For all of you that are listening, if you have any other questions, feel free to reach out to us. If you need to get in touch with Alumni Finder and you're not being successful doing that, we will help you get connected to them as well. Until then, happy fundraising.

Jeff: Thanks for tuning in to this enlightening episode of Elevate Your Event. We hope you've gained valuable insights into the pivotal role of good donor data in fundraising. Thank you to Chris Boyette and Jennifer Cole from Alumni Finder. Reach out to them at alumnifinder.com. If you enjoyed our show, please take a moment to leave us a review. You can find us on Apple, Google, and Spotify. Don't forget to subscribe for more great content. And if you're a fan of video, check us out on YouTube. Until next time, happy fundraising.